Unicef launches campaign to support children’s rights by Staff, Brand Republic 25-Jun-09, 08:00

LONDON – Unicef is highlighting the problem of child exploitation in an integrated campaign, created by Rapp.

The campaign runs on and offline with the aim of encouraging supporters to show their commitment to upholding children’s rights.
It focuses on the plight of millions of children who are forced to live and work on the street, and is built around the strapline ‘promise me’.
The campaign features press ads with headlines such as ‘Promise me I won’t be sold for sex’ and ‘Promise me we won’t be forced to work 20 hours a day’.
The ads end with Unicef’s pledge ‘We promise. Will you?’ More: http://tiny.cc/aTXmA